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What's the Big Deal: Britain's Best Buys?

Across each episode, Natalie explores four talked about products -  from ice baths to teeth-whiteners. With behind-the-scenes access to scientists, nutritionists and industry insiders, Natalie will investigate how these products actually work and which ones she thinks are worth the hype. 

As Natalie gathers intel from a raft of experts, six charismatic British households are road-testing these products for themselves at home, then they'll give their honest opinion on which ones they'd buy.

Show Info

Network: United Kingdom Channel 4 (2025 - now)
Schedule: Fridays at 20:00 (60 min)
Status: Running
Show Type: Reality
Episodes ordered: 4 episodes

Official site: www.channel4.com

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Previous Episode

Episode 4

Episode 1x04; Apr 25, 2025

Natalie Cassidy investigates Britain's most talked-about products to discover whether or not they're worth the hype. From pizza ovens to LED face masks, Natalie takes a deep dive into the UK's latest 'must-have' items. Their adverts are all over our

Previous Episodes

Episode NameAirdateTrailer
1x04: Episode 4Apr 25, 2025
1x03: Episode 3Apr 18, 2025
1x02: Episode 2Apr 11, 2025
View full episode list »

Cast

Extra Details

Also known as:
  • What's the Big Deal? (United Kingdom United Kingdom)
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