Season 16 - Episode Guide

This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.

Lord Sugar tasks his candidates with marketing a brand-new electric toothbrush aimed at children aged between six and eight. They must also create an accompanying app that encourages youngsters to brush their teeth before pitching their package to two major buyers. One team takes on an intergalactic space theme with hopes of it rocketing them to success, while the other takes a chance with a magical masterplan. As usual, Karren Brady and Tim Campbell act as Lord Sugar's eyes and ears on the ground.

Lord Sugar and his candidates meet at Mercato Metrapolitano in Mayfair, a former church now offering artisan food and drink from around the world. Whetting the candidates' appetite for this week's task, the peer reveals they will be creating and branding a new non-alcoholic drink, before hosting a launch event where they will pitch and sell their product to leading retailers. One team plays it safe with flavours but struggles to replicate a key ingredient, while a fruity late addition in the other side's drink isn't to everyone's taste. As usual, Karren Brady and Tim Campbell act as Lord Sugar's eyes and ears on the ground.

The candidates enter the choppy waters of the fish business - sourcing and creating a fish dish to sell to the public. Half the team heads down to Cornwall, with members having to find their sea legs while fishing for their chosen catch of the day. The other half remains in London, convincing a top corporate client to buy into the dish. At the food market, competition is tough between the stalls while selling their fishy fare to the public. However, bad businesses decisions and poor planning mean one team's chances of winning sink without a trace. Karren Brady and Tim Campbell act as Lord Sugar's eyes and ears on the ground.

The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.

In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.

The candidates gear up to design, brand and pitch their own electric driverless vehicle.

The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.

The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country's leading TV shopping channels.

Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.

With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.

The remaining candidates are summoned to 70 St Mary Axe in the heart of the City of London to face the scrutiny of Lord Sugar's most trusted advisors, who are primed to pick apart their business plans.

Each candidate goes head-to-head with the business bigwigs as they battle to back their plans.

There's tough talking, turmoil and tears as bravado breaks, egos are eradicated, and business plans bulldozed.

In the boardroom, it's Lord Sugar's chance to give them a grilling. Only two can progress to the final. The rest are told, you're fired!

With the final just days away and Lord Sugar on the cusp of choosing his new business partner, he looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.

This year's candidates have created marketing campaigns on the high seas, sought ticket sales in Wales and were driven to distraction in Silverstone. They got a handle on designing a new kid's toothbrush, didn't bottle it when it came to making a new non-alcoholic drink and channelled their energies when selling live on TV, all while having a bizarre obsession with green and brown!

Lord Sugar leads us through the best and worst decisions made by this year's aspiring entrepreneurs. Reflecting on their boardroom bust-ups, he lets us in on the reasons he decided to utter the dreaded words, ‘You're fired!'

Lord Sugar summons the two front-runners to the British Museum to set them their final challenge. To win his £250,000 investment, each finalist must launch a new business - and some of this year's fired candidates are welcomed back to help them out. They have three days to create a new brand for their company, produce a digital billboard and direct and edit a television advert. Then they must pitch the business to Lord Sugar and a room full of industry experts at London's Pennington Street Warehouse.