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Known For
Credits
Cast Credits
Tonight Live with Dan Wootton (2021)
Guest starring as Alan Sugar
- Episode 2021-06-13: Episode 1 (Jun 13, 2021)
Celebrity: A 21st-Century Story (2020)
Guest starring as Alan Sugar
- Episode 1x02: Episode Two Trainwreck (Dec 29, 2020)
The Apprentice, Best Bits (2020)
Starring as Alan Sugar
(6 episodes)
- Episode 1x06: Successes and Failures (Nov 5, 2020)
- Episode 1x05: Interviews (Oct 29, 2020)
- Episode 1x04: Advertising Tasks (Oct 22, 2020)
- Episode 1x03: Foreign Tasks (Oct 15, 2020)
- Episode 1x02: Celebrity Specials (Oct 8, 2020)
- Episode 1x01: Most Memorable Characters (Oct 1, 2020)
Jeremy Vine (2018)
Guest starring as Alan Sugar
- Episode 2020-06-18: Jasmine Dotiwala, Mike Parry, Dr Sarah Jarvis, Lord Alan Sugar, Ross Kemp (Jun 18, 2020)
The Michael McIntyre Chat Show (2014)
Guest starring as Alan Sugar
- Episode 1x01: Terry Wogan, Lily Allen, Alan Sugar (Mar 10, 2014)
The Celebrity Apprentice Australia (2011)
Starring as CEO
(28 episodes)
- Episode 6x16: The Final Task (Jun 21, 2022)
- Episode 6x15: Top Four (Jun 20, 2022)
- Episode 6x14: MYOB (Jun 15, 2022)
- Episode 6x13: Pet photography (Jun 14, 2022)
- Episode 6x12: Social Media (Jun 13, 2022)
- Episode 6x11: Episode 11 (Jun 7, 2022)
- Episode 6x10: Episode 10 (Jun 6, 2022)
- Episode 6x09: Episode 9 (Jun 5, 2022)
- Episode 6x08: Episode 8 (Jun 1, 2022)
- Episode 6x07: Episode 7 (May 31, 2022)
- Episode 6x06: Episode 6 (May 30, 2022)
- Episode 6x05: Episode 5 (May 29, 2022)
- Episode 6x04: Episode 4 (May 25, 2022)
- Episode 6x03: Episode 3 (May 24, 2022)
- Episode 6x02: Episode 2 (May 23, 2022)
- Episode 6x01: Episode 1 (May 22, 2022)
- Episode 5x12: Finale (Jun 15, 2021)
- Episode 5x11: Episode 11 (Jun 14, 2021)
- Episode 5x10: Episode 10 (Jun 13, 2021)
- Episode 5x09: Episode 9 (Jun 8, 2021)
- Episode 5x08: Episode 8 (Jun 7, 2021)
- Episode 5x07: Episode 7 (Jun 6, 2021)
- Episode 5x06: Episode 6 (Jun 1, 2021)
- Episode 5x05: Episode 5 (May 31, 2021)
- Episode 5x04: Episode 4 (May 30, 2021)
- Episode 5x03: Episode 3 (May 25, 2021)
- Episode 5x02: Episode 2 (May 24, 2021)
- Episode 5x01: Episode 1 (May 23, 2021)
Young Apprentice (2010)
Starring as Alan Sugar
(22 episodes)
- Episode 3x08: The Final - Sportswear (Dec 20, 2012)
- Episode 3x07: Week 7 - WOMAD (Dec 13, 2012)
- Episode 3x06: Week 6 - Hair Product (Dec 6, 2012)
- Episode 3x05: Week 5 - Kids Club (Nov 29, 2012)
- Episode 3x04: Week 4 - Afternoon Tea (Nov 22, 2012)
- Episode 3x03: Week 3 - Theatre Props (Nov 15, 2012)
- Episode 3x02: Week 2 - Cookery Book (Nov 8, 2012)
- Episode 3x01: Week 1 - Rags to Riches (Nov 1, 2012)
- Episode 2x08: The Final - Online Game (Dec 12, 2011)
- Episode 2x07: Week 7 - Popcorn (Dec 5, 2011)
- Episode 2x06: Week 6 - Discount Buying (Nov 28, 2011)
- Episode 2x05: Week 5 - Deodorant (Nov 21, 2011)
- Episode 2x04: Week 4 - The Over 50s Market (Nov 14, 2011)
- Episode 2x03: Week 3 - Floristry Business (Nov 7, 2011)
- Episode 2x02: Week 2 - Parent and Baby (Oct 31, 2011)
- Episode 2x01: Week 1 - Frozen Treats (Oct 24, 2011)
- Episode 1x06: The Final - Bottled Water (Jun 10, 2010)
- Episode 1x05: Week 5 - Amsterdam Imports (Jun 9, 2010)
- Episode 1x04: Week 4 - Art Exhibition (Jun 2, 2010)
- Episode 1x03: Week 3 - Cupcakes (May 26, 2010)
- Episode 1x02: Week 2 - Camping Accessory (May 19, 2010)
- Episode 1x01: Week 1 - Cheese (May 12, 2010)
Piers Morgan's Life Stories (2009)
Guest starring as Alan Sugar
- Episode 16x05: Lord Sugar (Jun 22, 2019) [Special Guest Star]
The Graham Norton Show (2007)
Guest starring as Alan Sugar
- Episode 13x06: Olivia Colman, Lord Alan Sugar, Hugh Laurie (May 10, 2013)
The One Show (2006)
Guest starring as Alan Sugar
(4 episodes)
- Episode 2022-01-05: 05/01/2022 (Jan 5, 2022)
- Episode 2017-10-03: 03/10/2017 (Oct 3, 2017)
- Episode 2016-09-28: 28/09/2016 (Sep 28, 2016)
- Episode 2008-02-19: 19/02/2008 (Feb 19, 2008)
The Apprentice (2005)
Starring as Alan Sugar
(249 episodes)
- Episode 18x10: Vegan Alternative to Cheese (Apr 4, 2024)
- Episode 18x09: TV Selling (Mar 28, 2024)
- Episode 18x08: XBUS Advertising (Mar 21, 2024)
- Episode 18x07: Budapest Tourism (Mar 14, 2024)
- Episode 18x06: Cereal (Mar 7, 2024)
- Episode 18x05: Formula E (Feb 29, 2024)
- Episode 18x04: Discount Buying (Feb 22, 2024)
- Episode 18x03: Virtual Escape Rooms (Feb 15, 2024)
- Episode 18x02: Cheesecakes (Feb 8, 2024)
- Episode 18x01: Highlands Corporate Away Day (Feb 1, 2024)
- Episode 17x12: The Final (Mar 23, 2023)
- Episode 17x11: Interviews (Mar 16, 2023)
- Episode 17x10: Dog Food (Mar 9, 2023)
- Episode 17x09: Male Beauty (Mar 2, 2023)
- Episode 17x08: Immersive Event (Feb 23, 2023)
- Episode 17x07: Children's Lunchbox and App (Feb 16, 2023)
- Episode 17x06: Dubai Corporate Hospitality (Feb 9, 2023)
- Episode 17x05: Electric Motorbike Advertising (Feb 2, 2023)
- Episode 17x04: Brighton Discount Buying (Jan 26, 2023)
- Episode 17x03: Cartoons (Jan 19, 2023)
- Episode 17x02: Bao Buns (Jan 12, 2023)
- Episode 17x01: Antigua Tourism (Jan 5, 2023)
- Episode 16x14: Final (Mar 24, 2022)
- Episode 16x13: Why I Fired Them (Mar 21, 2022)
- Episode 16x12: Interviews (Mar 17, 2022)
- Episode 16x11: The Final Four (Mar 15, 2022)
- Episode 16x10: Baby Food (Mar 10, 2022)
- Episode 16x09: TV Selling (Mar 3, 2022)
- Episode 16x08: Silverstone (Feb 24, 2022)
- Episode 16x07: Pods (Feb 17, 2022)
- Episode 16x06: Wales (Feb 10, 2022)
- Episode 16x05: Gaming (Feb 3, 2022)
- Episode 16x04: Fishing (Jan 27, 2022)
- Episode 16x03: Non-Alcoholic Drinks (Jan 20, 2022)
- Episode 16x02: Toothbrush (Jan 13, 2022)
- Episode 16x01: Cruise Ship (Jan 6, 2022)
- Episode 15x14: The Final (Dec 18, 2019)
- Episode 15x13: Why I Fired Them (Dec 18, 2019)
- Episode 15x12: Interviews (Dec 11, 2019)
- Episode 15x11: The Final Five (Dec 10, 2019)
- Episode 15x10: Perfume (Dec 4, 2019)
- Episode 15x09: Music Managers (Nov 27, 2019)
- Episode 15x08: Steam Train (Nov 20, 2019)
- Episode 15x07: Finland Advertising (Nov 13, 2019)
- Episode 15x06: Theme Park (Nov 6, 2019)
- Episode 15x05: Oxford and Cambridge Discount Buying (Oct 30, 2019)
- Episode 15x04: Electric Bikes (Oct 23, 2019)
- Episode 15x03: Toys (Oct 16, 2019)
- Episode 15x02: Ice Lollies (Oct 9, 2019)
- Episode 15x01: South Africa (Oct 2, 2019)
- Episode 14x14: The Final (Dec 16, 2018)
- Episode 14x13: Why I Fired Them (Dec 13, 2018)
- Episode 14x12: Interviews (Dec 12, 2018)
- Episode 14x11: The Final Five (Dec 12, 2018)
- Episode 14x10: Christmas Chocolate (Dec 5, 2018)
- Episode 14x09: TV Selling (Nov 28, 2018)
- Episode 14x08: Glasgow Art (Nov 21, 2018)
- Episode 14x07: Urban Gardening (Nov 14, 2018)
- Episode 14x06: Airline Advertising (Nov 7, 2018)
- Episode 14x05: Shoe Design (Oct 31, 2018)
- Episode 14x04: Bodybuilding Expo (Oct 24, 2018)
- Episode 14x03: Doughnuts (Oct 17, 2018)
- Episode 14x02: Comics (Oct 10, 2018)
- Episode 14x01: Malta (Oct 3, 2018)
- Episode 13x14: The Final (Dec 17, 2017)
- Episode 13x13: Why I Fired Them (Dec 14, 2017)
- Episode 13x12: Interviews (Dec 13, 2017)
- Episode 13x11: The Final Five (Dec 8, 2017)
- Episode 13x10: Fashion Show (Dec 6, 2017)
- Episode 13x09: Food Boxes (Nov 29, 2017)
- Episode 13x08: Doggy Business (Nov 22, 2017)
- Episode 13x07: Advertising - Cars (Nov 15, 2017)
- Episode 13x06: Bruges Tour (Nov 8, 2017)
- Episode 13x05: Lord Sugar's Birthday (Nov 1, 2017)
- Episode 13x04: Stadium Sales (Oct 25, 2017)
- Episode 13x03: Robots (Oct 18, 2017)
- Episode 13x02: Hotel Redesign (Oct 11, 2017)
- Episode 13x01: Burgers (Oct 4, 2017)
- Episode 12x14: The Final (Dec 18, 2016)
- Episode 12x13: Why I Fired Them (Dec 16, 2016)
- Episode 12x12: Interviews (Dec 15, 2016)
- Episode 12x11: The Final Five (Dec 13, 2016)
- Episode 12x10: Gin (Dec 8, 2016)
- Episode 12x09: Virtual Reality Game (Dec 1, 2016)
- Episode 12x08: London Landmarks (Nov 24, 2016)
- Episode 12x07: Boat Show (Nov 17, 2016)
- Episode 12x06: Discount Buying (Nov 10, 2016)
- Episode 12x05: Cycling Crowdfunding (Nov 3, 2016)
- Episode 12x04: Department Store (Oct 27, 2016)
- Episode 12x03: Corporate Candy (Oct 20, 2016)
- Episode 12x02: Advertising - Jeans (Oct 13, 2016)
- Episode 12x01: Collectables (Oct 6, 2016)
- Episode 11x14: The Final and You're Hired (Dec 20, 2015)
- Episode 11x13: Why I Fired Them (Dec 16, 2015)
- Episode 11x12: Interviews (Dec 16, 2015)
- Episode 11x11: The Final Five (Dec 9, 2015)
- Episode 11x10: Health Snack (Dec 9, 2015)
- Episode 11x09: Property Agents (Dec 2, 2015)
- Episode 11x08: Party Planning (Nov 25, 2015)
- Episode 11x07: Discount Store (Nov 18, 2015)
- Episode 11x06: Handy Man (Nov 11, 2015)
- Episode 11x05: Children's Book (Nov 4, 2015)
- Episode 11x04: Pet Show (Oct 28, 2015)
- Episode 11x03: Cross-Channel Discount Buying (Oct 21, 2015)
- Episode 11x02: Advertising - Cactus Shampoo (Mar 13, 2011)
- Episode 11x01: Fish Food (Oct 14, 2015)
- Episode 10x14: The Final and You're Hired (Dec 21, 2014)
- Episode 10x13: Why I Fired Them (Dec 18, 2014)
- Episode 10x12: Interviews (Dec 17, 2014)
- Episode 10x11: The Final Five (Dec 16, 2014)
- Episode 10x10: Premium Pudding (Dec 10, 2014)
- Episode 10x09: Ten Years of Discount Buying (Dec 3, 2014)
- Episode 10x08: Country Show (Nov 26, 2014)
- Episode 10x07: Advertising - New York (Nov 19, 2014)
- Episode 10x06: Board Game (Nov 12, 2014)
- Episode 10x05: Coach Tours (Nov 5, 2014)
- Episode 10x04: Online Video Channel (Oct 29, 2014)
- Episode 10x03: Home Fragrance (Oct 22, 2014)
- Episode 10x02: Wearable Technology (Oct 15, 2014)
- Episode 10x01: Ten Years of Selling (Oct 14, 2014)
- Episode 9x14: The Final and You're Hired (Jul 17, 2013)
- Episode 9x13: Why I Fired Them (Jul 11, 2013)
- Episode 9x12: Interviews (Jul 10, 2013)
- Episode 9x11: The Final Five (Jul 8, 2013)
- Episode 9x10: Stall to Shop (Jul 3, 2013)
- Episode 9x09: Ready Meals (Jun 26, 2013)
- Episode 9x08: Online Dating (Jun 19, 2013)
- Episode 9x07: Caravans (Jun 12, 2013)
- Episode 9x06: Away Day (Jun 5, 2013)
- Episode 9x05: Dubai (May 28, 2013)
- Episode 9x04: Farm Shop (May 22, 2013)
- Episode 9x03: Flat-Pack (May 15, 2013)
- Episode 9x02: Beer (May 8, 2013)
- Episode 9x01: Container (May 7, 2013)
- Episode 8x14: The Final: Interviews and You're Hired (Jun 3, 2012)
- Episode 8x13: Why I Fired Them (Jun 2, 2012)
- Episode 8x12: Affordable Luxury (May 30, 2012)
- Episode 8x11: The Final Five (May 29, 2012)
- Episode 8x10: Discount Dealing (May 23, 2012)
- Episode 8x09: English Bubbles (May 16, 2012)
- Episode 8x08: Street Art (May 9, 2012)
- Episode 8x07: Flip It in Essex (May 2, 2012)
- Episode 8x06: Street Food (Apr 25, 2012)
- Episode 8x05: Keep Fit (Apr 18, 2012)
- Episode 8x04: Junk Shops (Apr 11, 2012)
- Episode 8x03: Condiments (Apr 4, 2012)
- Episode 8x02: Household Gadget (Mar 28, 2012)
- Episode 8x01: Blank Canvas (Mar 21, 2012)
- Episode 7x14: The Final (Jul 17, 2011)
- Episode 7x13: How to Get Hired (Jul 15, 2011)
- Episode 7x12: Fast Food Chain (Jul 13, 2011)
- Episode 7x11: The Final Five (Jul 7, 2011)
- Episode 7x10: Flip It (Jul 6, 2011)
- Episode 7x09: Biscuit (Jun 29, 2011)
- Episode 7x08: Paris (Jun 22, 2011)
- Episode 7x07: Freemium Magazine Launch (Jun 15, 2011)
- Episode 7x06: Rubbish (Jun 8, 2011)
- Episode 7x05: Create, Brand and Launch a Pet Food (Jun 1, 2011)
- Episode 7x04: Beauty Treatments (May 25, 2011)
- Episode 7x03: Discount Buying for the Savoy (May 18, 2011)
- Episode 7x02: Mobile Phone Application (May 11, 2011)
- Episode 7x01: £250 Business Start Up (May 10, 2011)
- Episode 6x14: The Final and You're Hired (Dec 19, 2010)
- Episode 6x13: Why I Fired Them (Dec 16, 2010)
- Episode 6x12: Interviews (Dec 15, 2010)
- Episode 6x11: The Final Five (Dec 9, 2010)
- Episode 6x10: London Tours (Dec 8, 2010)
- Episode 6x09: Discount Buying (Dec 1, 2010)
- Episode 6x08: Crisps (Nov 24, 2010)
- Episode 6x07: DVD (Nov 17, 2010)
- Episode 6x06: Advertising (Nov 10, 2010)
- Episode 6x05: Fashion (Nov 3, 2010)
- Episode 6x04: Selling to Trade (Oct 27, 2010)
- Episode 6x03: Bakery (Oct 20, 2010)
- Episode 6x02: Beach Accessory (Oct 13, 2010)
- Episode 6x01: Bangers (Oct 6, 2010)
- Episode 5x15: You're Hired (Jun 7, 2009)
- Episode 5x14: Chocolates (Jun 7, 2009)
- Episode 5x13: Why I Fired Them (Jun 5, 2009)
- Episode 5x12: The Final Five (Jun 3, 2009)
- Episode 5x11: Interviews (Jun 3, 2009)
- Episode 5x10: Shopping Channel (May 27, 2009)
- Episode 5x09: Baby Trade Show (May 20, 2009)
- Episode 5x08: Marketing Margate (May 13, 2009)
- Episode 5x07: Selling to Trade (May 6, 2009)
- Episode 5x06: Selling Bric-a-Brac (Apr 29, 2009)
- Episode 5x05: Breakfast Cereal (Apr 22, 2009)
- Episode 5x04: Cosmetics (Apr 15, 2009)
- Episode 5x03: Fitness Product (Apr 8, 2009)
- Episode 5x02: Catering (Apr 1, 2009)
- Episode 5x01: Scrubbing Up (Mar 25, 2009)
- Episode 4x15: You're Hired (Jun 11, 2008)
- Episode 4x14: Why I Fired Them (Jun 8, 2008)
- Episode 4x13: Fragrance (Jun 11, 2008)
- Episode 4x12: Interviews (Jun 4, 2008)
- Episode 4x11: The Final Five (Jun 2, 2008)
- Episode 4x10: Supercar Rentals (May 27, 2008)
- Episode 4x09: Tissues (May 21, 2008)
- Episode 4x08: Wedding Expo (May 14, 2008)
- Episode 4x07: Buying in Morocco (May 7, 2008)
- Episode 4x06: Greeting Cards (Apr 30, 2008)
- Episode 4x05: Ice Cream (Apr 23, 2008)
- Episode 4x04: Photography (Apr 16, 2008)
- Episode 4x03: Pub Restaurant (Apr 9, 2008)
- Episode 4x02: Laundry (Apr 2, 2008)
- Episode 4x01: Selling Fish (Mar 26, 2008)
- Episode 3x14: Why I Fired Them (Jun 10, 2007)
- Episode 3x13: Beyond the Boardroom (Jun 3, 2007)
- Episode 3x12: Building Design (Jun 13, 2007)
- Episode 3x11: Interviews (Jun 6, 2007)
- Episode 3x10: Shopping Channel (May 30, 2007)
- Episode 3x09: Trade Sales (May 23, 2007)
- Episode 3x08: Trainers (May 16, 2007)
- Episode 3x07: Ten Items to Buy (May 9, 2007)
- Episode 3x06: French Market (May 2, 2007)
- Episode 3x05: Photography (Apr 25, 2007)
- Episode 3x04: Sweets (Apr 18, 2007)
- Episode 3x03: £200 Business Start Up (Apr 11, 2007)
- Episode 3x02: Dog Accessory (Apr 4, 2007)
- Episode 3x01: Coffee (Mar 28, 2007)
- Episode 2x12: The Final - Tower Bridge (May 10, 2006)
- Episode 2x11: Interviews (May 3, 2006)
- Episode 2x10: Cruise (Apr 26, 2006)
- Episode 2x09: Estate Agency (Apr 19, 2006)
- Episode 2x08: Trade Sales (Apr 13, 2006)
- Episode 2x07: Topshop (Apr 5, 2006)
- Episode 2x06: Car Sales (Mar 29, 2006)
- Episode 2x05: Advertising (Mar 22, 2006)
- Episode 2x04: Catering (Mar 15, 2006)
- Episode 2x03: Ten Items to Buy (Mar 8, 2006)
- Episode 2x02: Calendars (Mar 1, 2006)
- Episode 2x01: Fruit and Veg (Feb 22, 2006)
- Episode 1x13: You're Hired (May 3, 2005)
- Episode 1x12: The Final - Riverboat Parties (May 4, 2005)
- Episode 1x11: Interviews (Apr 27, 2005)
- Episode 1x10: Shopping Channel (Apr 20, 2005)
- Episode 1x09: Tottenham Hotspur (Apr 13, 2005)
- Episode 1x08: Farmer's Market (Apr 6, 2005)
- Episode 1x07: Celebrity Auction (Mar 30, 2005)
- Episode 1x06: Advertising (Mar 23, 2005)
- Episode 1x05: Art (Mar 16, 2005)
- Episode 1x04: Harrods (Mar 9, 2005)
- Episode 1x03: List of Items to Buy (Mar 2, 2005)
- Episode 1x02: Toys (Feb 23, 2005)
- Episode 1x01: Flowers (Feb 16, 2005)
- Episode S09 Special: Ten Years of The Apprentice (Oct 13, 2014)
- Episode S04 Special: Motor Mouths (Apr 18, 2008)
- Episode S04 Special: The Worst Decisions Ever (Apr 3, 2008)
- Episode S02 Special: Tim in the Firing Line (Feb 19, 2006)
Sport Relief (2002)
Guest starring as Alan Sugar
(3 episodes)
- Episode 2008-03-14: Sport Relief Does The Apprentice: Part Three (Mar 14, 2008)
- Episode 2008-03-14: Sport Relief Does The Apprentice: Part Two (Mar 14, 2008)
- Episode 2008-03-12: Sport Relief Does The Apprentice: Part One (Mar 12, 2008)
Friday Night with Jonathan Ross (2001)
Guest starring as Alan Sugar
(5 episodes)
- Episode 18x15: Jake Gyllenhaal, Lord Alan Sugar, Adam Lambert, The Drums (May 7, 2010)
- Episode 14x16: Sir Alan Sugar, Johnny Vegas, Jade Jagger, Vampire Weekend (May 9, 2008)
- Episode 12x07: Phillip Schofield & Fern Britton, Rufus Wainwright, Sir Alan Sugar, Kaiser Chiefs (May 11, 2007)
- Episode 10x02: Ant & Dec, Tamsin Greig, Gorillaz, Alan Sugar (Mar 31, 2006)
- Episode 8x06: Joely Richardson, Martin Freeman, Sir Alan Sugar, The Dears (Apr 29, 2005)
Loose Women (1999)
Guest starring as Alan Sugar
(5 episodes)
- Episode 23x02: 4/9/18 - Lisa Snowdon, Alana Spencer, Alan Sugar, guest panellist Rebecca Ferguson (Sep 4, 2018)
- Episode 22x28: 11/10/17 - Lord Sugar, Michaela Strachan (Oct 11, 2017)
- Episode 20x62: 25/11/15 - Alan Sugar (Nov 25, 2015)
- Episode 20x55: 16/11/15 - Eamonn Holmes, Piers Morgan & Susanna Reid, André Rieu, Alan Sugar (Nov 16, 2015)
- Episode 8x25: 23/09/05 - Patrizio Buanne, Alan Sugar (Sep 23, 2005)
Comic Relief (1986)
Guest starring as Alan Sugar
(3 episodes)
- Episode 2020-12-24: Cinderella: A Comic Relief Pantomime for Christmas (Dec 24, 2020)
- Episode 2009-03-13: Part 4: Davina McCall/Adele/Gervais and Merchant (Mar 13, 2009)
- Episode 2007-03-16: 16/03/2007 (Mar 16, 2007)
BBC Children in Need (1980)
Guest starring as Alan Sugar
- Episode 2011-11-18: Appeal Night: Part 1 (Nov 18, 2011)