Swoosh Dreams

Did you know the phrase "Just Do It" was inspired by a serial killer's last words? Or that they created their waffle soles...with a waffle iron? From their early days selling Japanese sneakers from the trunk of a car this is the incredible full story of Nike. Lace up for a wild ride; their highs and lows, how air tech came to be, a look behind the brand's most iconic campaigns and how taking a crazy chance on a rookie turned Nike into the 33 Billion dollar empire they are today.